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: clyor

Clyor is an innovative company that offers highly tested, kosher-certified herbal supplements for anyone who relies on their voice professionally. Clyor approached our team with an old-school, sprouts-centered logo that was attracting the wrong kind of customer. The firm needed a sophisticated rebrand that would reinforce credibility while wooing young performers and speakers.

: the 14minds solution

• Complete rebrand. 14 Minds orchestrated a brand makeover: intriguing new company name, sticky product taglines, and a statement logo that retained the original’s nature appeal while integrating fresh, modern elements.

• Robust online presence. Clyor’s all-new website—clean, sleek, and vibrant—offered the line a game-changing facelift. Featuring bright, organic colors accented by delicate flowers and herbs, the design underscores Clyor as the industry leader in all-natural, herbalist-formulated voice solutions.

• Story-centered strategy. Clyor is the brainchild of a renowned vocalist who was desperate for a safe product that worked. 14 Minds capitalized on these personal beginnings to develop a brand storytelling strategy that resulted in measurable customer engagement and conversation.

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14Minds LLC | 499 Chestnut Street, Cedahurst NY 11516 | 516.590.0073
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