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: culinary for a cause

Culinary for a Cause is a popular New York foodie event that benefits the special-needs children of a beloved local school. For the event’s third consecutive year, the committee wanted an upgraded look that gave off upscale vibes while building on the brand’s name recognition.

: the 14minds solution

• Event Name. We developed a sticky name that conveyed the event’s indulgent, gastronomic nature while stressing its feel-good charity aspect.

• High-end branding. Elegant, restaurant-style imagery—produced with a carefully coordinated photoshoot—projected high-end vibes...and attracted a high-end audience of generous donors.

• Check-THAT-Out collateral. Powerful branding is consistent. The event’s website, auction booklet, event signage, and ads were meticulously designed for maximum cohesion and impact.

• Strategic collabs. 14 Minds orchestrated winning collabs with the kosher world’s most popular culinary personalities. These social media superstars organically promoted the event to a targeted foodie audience, for an astoundingly high ROI.

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14Minds LLC | 499 Chestnut Street, Cedahurst NY 11516 | 516.590.0073
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