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: joyjolt

Makers of premium glassware, JoyJolt approached 14 Minds as a new, family-operated business that had invested thousands in start-up marketing—with poor results. They needed an insights-driven brand strategy that would crystallize their uniqueness and empower them to break into the home accessories market, a crowded retail space.

: the 14minds solution

14minds became JoyJolt’s full-service, one-stop partner, taking full ownership of the company’s marketing needs.

• Photoshoot execution. Outstanding photos are what power the B2C ecommerce engine. We coordinated an extensive photoshoot that magnificently showcased the brand’s products—and personality.

• Package design. Our team dreamed up a sleek, modern package design that powerfully reflected JoyJolt’s sophisticated line.

• Website overhaul. We developed a fully responsive, mobile-first digital store that is both visually striking and flexible. Designed for ecommerce and SEO-optimized, the image-heavy site is built with a CMS that enables easy changes and effortless content integration.

• Social media. We developed a fun, provocative presence for the brand on Instagram and Facebook, taking JoyJolt from zero to 4000+ followers in less than 3 months.

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14Minds LLC | 499 Chestnut Street, Cedahurst NY 11516 | 516.590.0073
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