Bnos Bracha reached as many alumnae as possible by engaging its own email lists and using paid media to reach alumnae who weren’t yet on the lists. Alumnae were invited to submit their memories for Morah Murik’s biography. They were also invited to join the new “alumnae community” to reconnect with peers and access exclusive alumnae content and reminders.

• The campaign generated excitement and connected Bnos Brocha’s unique chinuch approach to the legacy driving it.  
• Approximately 90 alumnae submitted memories, and 60 joined the alumnae directory. 
• The follow up fundraising campaign reached its one-million dollar goal!