A pioneer in the non-profit sector wanted to create a new way for charity organizations to raise money without the high costs and risks associated with major fundraising initiatives. His idea was to develop an innovative ecommerce platform that empowers non-profits to instantly set up a store where any purchase made has a percentage (30-50%) that automatically goes towards the organization’s fund raising goal.
The 14 Minds Solution
When creating the branding, our objective was to convey how easy the platform would be for people wishing to help non-profits they cared about. That lead us to chose the name Giveable, portraying the ability to easily give back to charities that you care about. We chose a bright, vibrant, and cool color palette to invoke joy, and developed a logo that subliminally portrays the concept of giving. Paired with distinctive shapes acting as secondary brand assets, the brand identity we were then easily able to carry through the brand’s marketing collateral.
Our web team designed and developed a powerful, user-friendly website with an emphasis on ecommerce and responsiveness across platforms. The design of the site clearly carried through the brand identity. Clear and concise copy ensure that everyone who visits immediately understand that platform’s purpose.
What we did:
Brand Naming – Brand Identity –
Web Design & Development –
Copywriting – Sales Collateral
Why did you
choose 14 Minds?
“While I knew the challenge I wanted to address – helping non profits raise money with non – traditional turnkey campaigns that don’t distract from any current fundraising, I didn’t know how to convey it clearly and concisely.
I really don’t know much about presenting a brand, and I definitely have no idea on how to design a brand across all platforms. 14Minds understood the concept after only a few phone calls and emails, and in a short time, they took ideas that had been in my mind for months and turned them into a clear, concise, and very professionally designed brand presentations.”
Yitzy Halpern, Founder ShopGiveable.com