Hanna Sacks Bais Yaakov
Hanna Sacks Bais Yaakov, or HSBY, is one of Chicago’s oldest and most trusted educational institutions—but its annual fundraising dinner had gone stale.
The school’s business team needed to revitalize this critical source of revenue with fresh, emotive branding that would resonate with both parents + alumnae, and reawaken longstanding feelings of nostalgia and pride. For the second year in a row, they chose 14Minds to guide them through another successful campaign.
Why did you
choose 14 Minds?
Administrator at Hanna Sacks.
The 14 Minds Solution
The 14 Minds
event tagline + messaging
event tagline +
What Chani liked best
about working with 14 Minds
What Chani liked best about working with 14 Minds
They really listened
“The team was pleasant and timely, and they really listened; they were attuned to our needs. They didn’t force something on us that we didn’t like.”
They produced creative messaging that nailed it
They created a sophisticated, on-brand image
Did you notice a difference between 14 Minds and other companies?
“They came up with creative solutions without breaking the bank. They kept within our budget — and that was important to us.”