Hanna Sacks Bais Yaakov

Case Study

Hanna Sacks Bais Yaakov

Hanna Sacks Bais Yaakov, or HSBY, is one of Chicago’s oldest and most trusted educational institutions—but its annual fundraising dinner had gone stale.

The school’s business team needed to revitalize this critical source of revenue with fresh, emotive branding that would resonate with both parents + alumnae, and reawaken longstanding feelings of nostalgia and pride. For the second year in a row, they chose 14Minds to guide them through another successful campaign.

Why did you
choose 14 Minds?

“We approached Tzivia and her team because we didn’t feel that the previous company was creative enough or put themselves out there to fit our needs,”
Mrs. Chani Belsky Administrator at Hanna Sacks.
Mrs. Chani Belsky
Administrator at Hanna Sacks.

The 14 Minds Solution

The 14 Minds


event tagline + messaging

event tagline +

We chose a primary event tagline to correspond with the dinner theme of ‘gems.’ “Discover, Refine, Treasure” The tagline encapsulated the school’s goal of finding the best in every student and making sure they reach their potential


ad campaign

We went with a teal and rose-gold color palette to evoke feelings of value, refinement, and distinction. A momentum-building ad campaign captured eyes and hearts, generating event attendance that exceeded expectations.


classy collateral

We used the event’s foundational branding elements to produce multiple deliverables: elegant invitations, digital assets, and event signage.

What Chani liked best

about working with 14 Minds

What Chani liked best about working with 14 Minds

They really listened

“The team was pleasant and timely, and they really listened; they were attuned to our needs. They didn’t force something on us that we didn’t like.”

They produced creative messaging that nailed it

“They came up with a strong selection of campaign slogans — we ended up using almost all the options in some capacity, because they were too good not to use!”

They created a sophisticated, on-brand image

“For us, the brand image established by the event was really important — and that was priceless. It was classy and professional.”

Did you notice a difference between 14 Minds and other companies?

“They came up with creative solutions without breaking the bank. They kept within our budget — and that was important to us.”

Let's figure out how we can fire up your marketing.