Case Study

Humor Me Live

Hanna Sacks Bais Yaakov (HSBY) is a Bais Yaakov girls’ high school in Chicago, Illinois. Its student and alumni body is diverse and dispersed throughout the United States (and beyond.) Due to COVID-19, HSBY was forced to cancel its annual fundraising dinner. In light of that, “Friends of HSBY” hosted a virtual comedy event in support of HSBY. “Humor Me Live” featured Elon Gold, an exciting raffle and honored Baruch and Chumie Redfern. It also offered an opportunity for the school to connect with its alumni from all over, as opposed to just those located in Chicago. 

Campaign Objective:

  • Raise $250,000 for HSBY
  • Expand the HSBY donor base
  • Generate positive feelings about HSBY among the community and school alumni

How We Got Involved:

  • Research and strategy

  • Compelling content and striking visuals

  • “Spin-the-wheel” email growth strategy

  • Media distribution strategy

The Result

  • Measurable results: 

    • Approx. 620 individuals attended the event

    • The event raised approx. $275k, exceeding the original fundraising goal of $250,000.

    • The “spin the wheel” lead magnet captured 54 new email addresses.

  • Verbal results:

    • The virtual event was a highly successful, exciting event that generated a lot of positive responses and enabled HSBY to solicit personally. 

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