LRBC Men’s Health Event

Case Study

Lev Rochel Bikur Cholim Men's Health Event

How can Lakewood’s Bikur Cholim motivate the men of the community to take their health seriously and attend a screening event? A robust awareness campaign focused on overcoming the community’s nonchalance by emphasizing the prevalence of tragic or serious outcomes that could have been prevented by a simple checkup. It further induced participation by promising a free, quick, and seamless experience. 

The 14 Minds Solution

A targeted, multi-platform campaign successfully convinced the men of Lakewood that their long-term health was worth 15 minutes of their time. 


  • 2,000+ men were screened!

  • The event’s publicity led to increased awareness about the importance of brain and heart health. 

  • The screening generated a lot of positive feedback and was very well-received.

What we did:

Market Research and Strategy

  • Event Branding and Messaging
  • Multi-Channel Distribution Plan
  • Print Ad Series
  • Signage
  • Email Sequence
  • WhatsApp  Series

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