Case Study
Lev Rochel Bikur Cholim Men's Health Event
How can Lakewood’s Bikur Cholim motivate the men of the community to take their health seriously and attend a screening event? A robust awareness campaign focused on overcoming the community’s nonchalance by emphasizing the prevalence of tragic or serious outcomes that could have been prevented by a simple checkup. It further induced participation by promising a free, quick, and seamless experience.
The 14 Minds Solution
A targeted, multi-platform campaign successfully convinced the men of Lakewood that their long-term health was worth 15 minutes of their time.
2,000+ men were screened!
The event’s publicity led to increased awareness about the importance of brain and heart health.
The screening generated a lot of positive feedback and was very well-received.
What we did:
Market Research and Strategy
- Event Branding and Messaging
- Multi-Channel Distribution Plan
- Print Ad Series
- Signage
- Email Sequence
- WhatsApp Series