Teach to Reach
How can a chinuch organization introduce educators around the country and beyond to its life-changing resources?
An awareness campaign centered around a new, user-friendly guidebook for educators enabled Teach to Reach to capture hundreds of new leads and achieve top of mind recognition in the chinuch world.
Why did you
choose 14 Minds?
Administrator at Hanna Sacks.
The 14 Minds Solution
The 14 Minds
The Chinuch Companion got educators talking about Teach to Reach and drove traffic to the organization’s website. In the months following the guidebook’s release:
- Close to 400 people downloaded the guidebook and 150 requested paper copies.
- Teach to Reach’s website traffic jumped 400% over 2 months.
- Teach to Reach’s email list grew by 9% (nearly 600 contacts) over 7 months, compared to 1.8% in the previous 7 months!
What We Did:
- Research and Strategy
- Campaign Branding and Messaging
- Guidebook Creation
- Digital Ad Campaign
- Print Ad Campaign
- Landing page Creation
- Email Funnel
- Website direction, templates, popup
- Organizational materials