Case Study
The Core Centers
When The Core Centers drug rehab facility was purchased by new owners, it was apparent that the company needed a design + copy overhaul. Their old design was stale and outdated and didn’t reflect their brand positioning or efficacy as a treatment center. Their copy was boring, jargony, and hard to read – not at all appealing for a mostly millennial audience
Challenges
In the industry, it’s considered degrading to not speak directly to the patient, but family members are the ultimate decision makers; so the website would have to communicate to both.
Families choosing a drug rehab facility are in the midst of a very difficult and emotional time in their lives, so the website had make them feel hopeful and uplifted while providing information in a very sensitive way
The 14 Minds Solution
After an incredibly thorough research process, we create a modern, user-friendly website with a focus on conversion through social proof, authentic testimonials, and compelling copy. We also updated their branding to be more modern, fresh and portray the serenity that is the goal of the center.
What we did:
Research
Brand Identity
Web Design & Development
Copywriting
Marketing Collateral
