WOMEN & WELLNESS HEALTH EXPO
Bikur Cholim of Lakewood is a non-profit organization that supports members of the community as they navigate difficult medical challenges. After years of helping women with health issues that were preventable, they decided to plan a major health expo that would empower women to take charge of their health.
How we got involved
3 months prior to the event, the event coordinators turned to 14Minds to create a strategic marketing plan that would maximize event attendance. Their goal was to get 1,000 women to attend, and we were optimistic that we could help them reach that goal with the right marketing.
Challenges + Insights
– We had only a few months to plan and execute the entire campaign; with Pesach falling right in the middle
– The community still has a stigma around bringing women’s health out in the open, so our messages had to be sensitive but still impactful
Launch a cohesive, memorable marketing campaign across the maximum number of channels possible, and incorporate true stories to add emotional impact to the marketing.
What we did:
Print Ad Campaign
Event Landing Page
Why it Worked
Promoting the event at every possible touchpoint, with highly recognizable branding and powerful messaging, led to maximum exposure and awareness. Then, we reinforced the message by activating influencers to talk about how important this event is for women to attend.