Case Study
Yeshiva of South Shore
Yeshiva of South Shore approached 14Minds to help them refresh their image and promote awareness in advance of their 2020-2021 application season.
Challenges
– Yeshiva ads are generally all the same- how could we make YOSS stand out from the typical ‘boy with rebbe’ ad?
– Much of the community has preconceived notions in their head; how could we get them to open their minds to new ideas?
Insights
By capturing the essence of the yeshiva – what truly makes them special – in a series of journalistic, vibrant photographs, and delivering a fresh, modern campaign, we could attract the attention of the intended audience.
What we did:
Market Research & Strategy
Brand Identity
Print Ad Campaign
Digital Ad Campaign
Sales Kit
What we did:
Market Research & Strategy
Brand Identity
Print Ad Campaign
Digital Ad Campaign
Sales Kit
