Print ads can be costly, so here are some questions to ask yourself before deciding to create print ads.
- Is what am I trying to promote targeted to a broad or a niche audience? If you’re looking for, let’s say, Frum people between 45-50, who are bird watching enthusiasts and take cruises once a year to Alaska, well then, you’re looking for a needle in a haystack and you’ll likely be throwing away your ad budget.
- Does what I am offering help people solve a problem or fill a need? If you are promoting a commodity, no matter how ‘pretty’ your ad is, people will likely flip past it. For an ad campaign investment to pay off, you need to be promoting something that will help people improve their lives in some way.
- Do I have the resources to create an ad with professional copy and design? If you’re going to create it yourself in Microsoft Paint, you can just throw the ad dollars out the window and save yourself some time. Professional marketers can craft a convincing, well designed message that will get the right results.
Any questions? As always, feel free to email me at firstname.lastname@example.org
Thanks for reading!