Bike4Chai is an annual fitness fundraiser that raises money to send seriously ill children to camp. Life all fundraisers, it needs maximum brand awareness to maximize its charitable donations.
Mindful Work: We were charged with branding and creating marketing collateral for a wide range of materials to support the 2-day event. Our work included:
- Outdoor event signage
- website design
- marathon medal design
- Event clothing design (cycling jersey, helmet)
- Promotional Item Design (water bottle)
- Email campaign design
Measurable Results: we created bold and integrated branding – from a donation website to cycling jerseys – to reinforce the excitement surrounding the weekend event. Now in its sixth year, Bike4Chai has raised nearly $6MM dollars to date – a milestone which has been partly credited to its strong branding and marketing.