Case Study


How could Bikur Cholim Cleveland design a fundraising event that would not only meet financial goals, but also generate excitement and spur donors to eagerly participate as “Rayzers” (ambassadors) in their Onward Cleveland Campaign? A unique virtual auction garnered positive publicity and helped Bikur Cholim of Cleveland attract ambassadors and surpass its fundraising goal.

The 14 Minds Solution

We pioneered an innovative ambassador engagement strategy centered around a buzzworthy live-streamed auction event, called SOLD!, featuring unconventional prizes like street naming rights. The event was promoted as Cleveland’s first-of-its-kind live auction experience. The strategy focused on differentiating from typical fundraisers to capture attention and excitement.

The Results
The SOLD! Auction generated significant excitement and interest. Bikur Cholim Cleveland had 69 Rayzers and surpassed their 800K goal, raising $840,051!

What we did:

  • Research & branding
  • Creative strategy and direction
  • Print and digital media assets
  • Email campaign
  • Auction booklet

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