We pioneered an innovative ambassador engagement strategy centered around a buzzworthy live-streamed auction event, called SOLD!, featuring unconventional prizes like street naming rights. The event was promoted as Cleveland’s first-of-its-kind live auction experience. The strategy focused on differentiating from typical fundraisers to capture attention and excitement.
The Results
The SOLD! Auction generated significant excitement and interest. Bikur Cholim Cleveland had 69 Rayzers and surpassed their 800K goal, raising $840,051!