Case Study

BINA Healthcare Networking Event

How can an organization supporting brain injury survivors attract rehab professionals to attend a high-end networking event? Peer-to-peer marketing heightened Axon’s appeal and quickly snowballed to sell out the event.

The 14 Minds Solution

Every element of the event projected cosmopolitan sophistication. The schedule suited the target audience, with minimal programming and maximal networking. 

  • Over 150 companies attended, with reservations closing at 500 people.
  • The event raised between $430,000 and $460,000 in gross revenue. 
  • Participants appreciated the absence of speeches, workshops, or a formal program.


What we did:

  • Research and Strategy
  • Event Naming, Branding, and Messaging
  • Event Media Kit
  • Event Landing Page
  • Print and Digital Promotion Assets
  • Event Email Template
  • Event Signage and Assets

Let's figure out how we can fire up your marketing efforts.