Case Study

Hachnosas Kallah Toronto Rebrand and Awareness Campaign

How can Hachnosas Kallah’s new presidium refresh the organization’s image, publicize its offerings, and increase its budget and services? A brand refresh paired with an awareness campaign reintroduced the respected organization to the community and set the stage for the fundraiser that followed.

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The 14 Minds Solution

The awareness campaign focused on Hachnosas Kallah’s rebrand, expansion, and vital role. Your Simcha Planner, a free downloadable guidebook, grew Hachnosas Kallah’s email list and positioned them as an indispensable resource for baalei simcha. 

What we did:

  • Research and Strategy
  • Organizational Branding and Messaging
  • Campaign Messaging
  • Copy and Design for Organizational Website
  • Print Ad Campaign
  • Brand Templates
  • Whatsapp Posts
  • Lead Magnet
  • Lead Magnet Landing Page
  • Direct Mail
  • Implementation Guide

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