Case Study
Lev Rochel Bikur Cholim Awareness Campaign
How can a comprehensive Bikur Cholim make potential beneficiaries and donors aware of the depth and breadth of its services, and attract new volunteers? A multi-channeled campaign enlightened the community about the full scope of Bikur Cholim’s offerings.
The 14 Minds Solution
An awareness campaign depicted LRBC as the presence behind every medical journey. This concept highlighted LRBC’s various services and illustrated the many behind-the-scenes components that contribute to LRBC’s impact. At the same time, LRBC created an exclusive Insider Community for volunteers, featuring both quick and more involved ways to help.
- Over 3 months, LRBC gained almost 300 strong leads, in or near the Lakewood area.
- Ultimately, LRBC had so many volunteers that they had to stop actively promoting the Insider Community.
What we did:
Market Research
Campaign Strategy
Campaign Branding and Messaging
Lead magnet
Campaign landing page
Print ad series
Email series
Monthly e-newsletter template (see below)
Social media strategy and grid
Banner ads
Whatsapp and IG posts
Eblast flyers
Direct mail
Outdoor Signage
