One Israel Fund End-of-Year Campaign

Case Study

One Israel Fund End-of-Year Campaign

How can an organization supporting the residents of Judea and Samaria create a unique end-of-year campaign that reaches both a younger audience and their long-time donor base? An integrated three-part campaign appealed to a wide range of ages while promoting word of mouth for One Israel Fund.

The 14 Minds Solution

We created a children’s book, Adi’s Next Step, written as a series of letters from a young girl living in Judea and Samaria. One Israel Fund distributed the digital book for free, sold hard copies on Amazon, and sent books to high-level donors. We collaborated with influencer Elizabeth Savetsky to spread the book’s reach and access a younger audience. Both the end-of-year mailing and the end-of-year report maintained the letter format, tying the three pieces together.