How we got involved:

• We generated noise via a multichannel marketing campaign, targeting potential participants via print advertising, email marketing and social media activation as well as nurturing PUAH’s organic lists via targeting emails.
• Social media buzz and influencer activation: We worked with the PUAH team to promote the summit via PUAH’s organic social channels. We sourced relevant influencers and prompted them with  “Let’s Talk About it” templates to help promote an open conversation about infertility and the PUAH Cares summit. We also utilized Facebook’s strong abilities to micro-target audiences via engaged Facebook Groups. 

• Grassroots Activation: In order for the campaign to see real success, we tapped into “word of mouth marketing.” Every community has men and women who can benefit from PUAH. In order to really penetrate smaller communities, we harnessed pre-existing groups via powerful community leaders, like kallah teachers, mikvah organization etc. 

• Presenters’ Activation: We encouraged presentations to promote the summit to their social media followers, email lists, and communities. We provided them with all various marketing materials, like content for social media.