Case Study

Yeshiva Toras Chaim Toras Emes (YTCTE) The Mechanchim Zichron Yitzchok Isaac Kollel Fundraiser 2022

How can YTCTE kollel, a unique kollel founded to support the yeshiva’s own rabbeim’s learning and bolster salaries, increase awareness and identify future donors? 

The 14 Minds Solution

We developed a creative campaign concept, focused on messaging that was different from other kollelim and yeshivos: Raise the Volume. The concept worked well because:

  • It was unique: We chose a concept that stood out from other kollelim and institutions.
  • It was clever: Raise of Volume has a dual meaning, relating both to the sound of Torah and the quantity of money raised.
  • It tied in with last year’s theme, “Follow the Sounds of Torah:” This helped connect both campaigns and build upon last year’s brand recognition.

The Results
The campaign was successful, and our measurable goal was met by 102%:  Upward of $700,000. Moreover, the campaign was well-received and got a lot of attention. 

What we did:

  • Research
  • Strategy
  • Creative Messaging
  • Branding guidelines
  • Video direction
  • Causematch banners
  • Multi-channeled marketing assets for print, digital, and social

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