We developed a creative campaign concept, focused on messaging that was different from other kollelim and yeshivos: Raise the Volume. The concept worked well because:

• It was unique: We chose a concept that stood out from other kollelim and institutions.
• It was clever: Raise of Volume has a dual meaning, relating both to the sound of Torah and the quantity of money raised.
• It tied in with last year’s theme, “Follow the Sounds of Torah:” This helped connect both campaigns and build upon last year’s brand recognition.
  
  

The Results
The campaign was successful, and our measurable goal was met by 102%:  Upward of $700,000. Moreover, the campaign was well-received and got a lot of attention.