Customer Service vs. Customer Experience
Do you know the difference?
Customer Service: The assistance and advice provided by a company to those people who buy or use its products or services
Customer Experience: How customers perceive their interactions with your company.
I’m reading a great book called “Never Lose a Customer Again” by Joey Coleman- and this line is worth printing out and hanging above your desk:
“Customer service is reactive, while customer experience is proactive.”
What does your business do to improve customer experience?